“We are excited to share our partnership with Cruse Bereavement Support! With every jewellery purchase from Nicky Robin Memorial Jewellery, 10% of profits will go directly towards supporting individuals struggling with grief. We're honoured to contribute to Cruse's mission of providing comfort and care to the bereaved.
Why We Decided to Partner with Cruse
Giving back is something Nicky Robin have been passionate about doing for a while now, but we wanted to ensure that our chosen charity was something we felt had meaning to us and for the people we encounter, our lovely customers and all visitors to our website and social platforms. Cruse is an all inclusive charity that is focused on helping everyone who is struggling with bereavement and providing support through the grieving process, from children to adults in all walks of life. As Cruse are the UK's leading bereavement charity, they also have extensive resources and can offer support tailored to your needs. The importance of supporting an all inclusive charity meant that Cruse was our primary choice and we are pleased to be in partnership with them.
Cruse is the UK's leading bereavement charity. They help people through one of the most painful times in life – with bereavement support, information and campaigning.
The “Cruse Clubs Counselling Service for Widows and their Families” was registered as a charity in October 1959. In the years since we have expanded to help widowers, children and eventually all bereaved people, grown a network which includes over 4000 volunteers, and responded to national disasters and tragedies. In 2021 we became Cruse Bereavement Support, and we continue to adapt to meet the needs of those who are grieving in a changing world.
Their vision is that we live in a world where everyone grieving is supported, respected and understood.
Their mission is that we support people through one of the most painful times in life – with bereavement support, information and campaigning.
Values are crucial to the culture of any organisation. Our values underpin everything we do. Whether we’re talking to a client or to a member of our own team, we always strive to be kind, inclusive, ambitious and genuine.
Cruse are kind
Kindness underpins how we communicate and treat each other. Much like with grief, we have no idea what another person’s journey is or what they are dealing with, so we approach and respond with kindness.
Cruse are inclusive
Grief does not discriminate and neither do we. Everyone’s experience of a bereavement is different and we honour everyone’s differences.
Cruse are ambitious
We encourage and stretch each other. We are a highly motivated, passionate, professional and determined team. The more we succeed in our ambitions, the more we move towards our vision.
Cruse are genuine
We are honest, open to real conversations, tackling difficult subjects. We respect the courage it takes to be vulnerable when seeking support and speaking up. We learn from mistakes and we feel safe to be challenged. We bring our whole selves to our roles.
You can find out more about this fantastic charity by visiting Cruse Bereavement Support (click on the link to be directed to Cruse).